Explain how the fourth P in marketing (place) has evolved to be labeled supply chain management.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Explain how the fourth P in marketing (place) has evolved to be labeled supply chain management.

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9780357033791
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