Answered: Explain the following based on Supply…

Explain the following based on Supply Chain Management: 1. Direct Distribution 2. Indirect Distribution 3. Wholesaler 4. Retailer 5. Omni-Channel

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 15DRQ

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Question

Explain the following based on Supply Chain Management:
1. Direct Distribution
2. Indirect Distribution
3. Wholesaler
4. Retailer
5. Omni-Channel

Study of the supply of goods and services between businesses and from businesses to customers. Supply chain management includes demand and supply planning, negotiation techniques, supplier relations, supply chain optimization, analysis, and integration.

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