Explain the relevance of each of the following terms and concepts to a non management professional. Synergy Scenario Planning Bench-Marking

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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Explain the relevance of each of the following terms and concepts to a non management professional.

  1. Synergy
  2. Scenario Planning
  3. Bench-Marking
  4. Value Chain Analysis
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