Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
Problem 1LO
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Question
Explain the term societal marketing?
Expert Solution
Step 1
Societal concept of marketing is an extension to the traditional marketing as it not only pays attention to customer satisfaction, but wellbeing of the society is also considered. It is further explained in the next step.
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