Answered: Felder, an Austrian manufacturer of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:15) Felder, an Austrian manufacturer of high-end woodworking machinery, has only a handful of showrooms in the United States and does not sell its products through home improvement stores. This is an example of A) exclusive B) selective C) intensive D) professional E) trade distribution. 16) Which three elements make up the triple bottom line? A) People, brand presence, profit B) Planet, social profit, financial profit C) People, planet, profit D) People, investment, profit E) People, community, profit Font Color 17) In addition to creating value for the company, its customers, and its collaborators, corporate social responsibility involves creating value for A) the angel investors who funded the company's launch B) the community in which a company operates C) current shareholders D) employees E) competitors 18) Which of these behaviors is NOT characteristic of senior management in well-loved companies? A) Having an open-door policy B) Using themselves as examples of the rewards of success C) Being passionate about customers D) Earning modest compensation E) Relating more closely to a smaller group of excellent suppliers 19). A) Social marketing B) Socially responsible marketing C) Cause-and-issue marketing D) Issue marketing E) Nonbusiness marketing aims to further a cause and is not directly related to a particular business activity.

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