Firms can base m-commerce systems on commercially available software, as MobiKash did here. Alternatively, they can write their own software. List three pros and cons of each approach. Do you think MobiKash made the right choice? 2. What challenges does a company like MobiKash face when they try to penetrate different national markets in developing countries? Why might Kenya be a good choice for the launch of m-commerce operations in Africa? 3. Contrast your m-commerce needs with those of a typical rural African. Would you find the MobiKash offering attractive in full, in part (which parts?), or not at all?

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.