Fritwell has an asset turnover of 2.0 and an operating profit margin of 10%. It is launching a new product which is expected to generate additional sales of $1.6 million and additional profit of $120,000. It will require additional assets of $500,000. Assuming there are no other changes to current operations, how will the new product affect these ratios? Operating profit margin ROCE A Decrease Decrease B Decrease Increase C Increase Decrease D Increase Increase

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
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Chapter9: Capital Budgeting And Cash Flow Analysis
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Fritwell has an asset turnover of 2.0 and an operating profit margin of 10%. It is launching a new product

which is expected to generate additional sales of $1.6 million and additional profit of $120,000. It will require

additional assets of $500,000.

Assuming there are no other changes to current operations, how will the new product affect these ratios?

Operating profit margin ROCE

A Decrease Decrease

B Decrease Increase

C Increase Decrease

D Increase Increase

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