
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Give an example of manipulative advertising.
a. How the Dominant Model (DM) evaluates examples of manipulative advertising
that you gave? Give your argument against DM based on one theory
or another (freely chosen ethical theory).
b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!
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