Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their products because they “taste great,”, the other 60 percent are especially impressed that the product “goes well with all kinds of meals.” What is this type of segmentation called? Explain your answer

Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their products because they “taste great,”, the other 60 percent are especially impressed that the product “goes well with all kinds of meals.” What is this type of segmentation called? Explain your answer

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

It's about restuarant infront of the beach business explain the benefit you believe segmentation will add to your company’s ability in providing a better service/product to customers. Specify clearly the following: How many segmentation strategies will you be using with your market/customers? What are the segmentation strategies you are planning to use? Explain your strategies’ choice. please answer in your words
Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.
Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
The owner of JustRight grocery use market information classified as segmentation bases to segment consumer goods and service markets. These criteria include demographic, behavioural, psychographic, and psychological factors. Which of the following does not constitute a psychographic segmentation? Select one: A. A Roman Catholic, with a graduate degree B. Enjoys healthy living C. Enjoys Netflix box sets D. Buys quality rather than economy
Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com
1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.
Segmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?
a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice. please answer in your words
Marketers use several segmentation categories and various variables within each category when segmenting prospective markets. Thinking about the buying experience you described in Questions 1 and 2, which segmentation categories and variables may have been relevant for the marketing organization’s segmentation? Identify the specific categories and variables and construct a target audience profile (one that may approximate how that organization described you and others in your segment).
Listed below are a number of firms and how they approach segmentation. Identify what type of segmentation base the firm is using. Identify whether one segmentation base in combination (that is, hybrid segmentation) has been used. A bank that markets home loans to young married people and financial planning services to retired people. A mobile phone company that targets people who frequently holiday in Northern areas of the country A cheese manufacturing company that targets people buying cheese platters for a dinner party or function. (1) Prestige car manufacturers who highlight the status associated with owning one of their vehicles. (1) Clothing brand manufacturers target those consumers who are interested in purchasing their near arrivals. A book publisher that specializes in children’s books A home-delivered water company advertising in a ‘health’ magazine
2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?