Green and Fresh is a healthy meal-preparation service operating in three states with food prep facilities in each state. Customers visit the Green and Fresh website to select their meals, which are then packaged for the freezer and express-shipped from the facilities in their state. At home, the
Green and Fresh is a healthy meal-preparation service operating in three states with food prep facilities in each state. Customers visit the Green and Fresh website to select their meals, which are then packaged for the freezer and express-shipped from the facilities in their state. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations for its food prep facilities?
A) loyalty segmentation
B) benefit segmentation
C) psychographic segmentation
D) geodemographic segmentation
E) demographic segmentation
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