
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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How much flexibility does the salesperson have in negotiating price with the customer?
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- Can you offer different levels of products or services at different price points? Please identify pricing strategy and how would the customer react to it.arrow_forwardthe challenge with using this pricing scheme is determining an accurate relationship between the price per unit and the quantity demanded. a. market-based pricing b. cost plus pricing c. percentage of mark-up d. target costingarrow_forwardTrade discounts for televisions that have list price of $250.00 are 15%, 10% and 8%. Find the billed cost for the television.arrow_forward
- Explain why might strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example for each?arrow_forwardwhat are the three major pricing methods that firms employ?arrow_forwardHow much does price influence your decision to buy? Does it depend on the product? What services or products are you willing to pay more? Finally, what product categories are you willing to buy generic and hence pay a lower price?arrow_forward
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