How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users? 2. Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users? 3. How can Facebook balance the concerns of its users with the necessity of generating revenue through advertising? 4. What processes or structures should Facebook establish to make sure it does not encounter these issues again? 5. Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.

How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users? 2. Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users? 3. How can Facebook balance the concerns of its users with the necessity of generating revenue through advertising? 4. What processes or structures should Facebook establish to make sure it does not encounter these issues again? 5. Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...

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Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?
After searching for following information online: a.WorldCom fraud b.Background of the CEO, Bernie Ebbers c.How WorldCom’s market capitalization grew to one of the largest firms in the US d. Information on the trial and related court testimony that convicted Bernie Ebbers e. The internal audit team’s role in discovering and reporting the fraud to the Board of Directors, and f. The role WorldCom's Controller played in the fraud. Question 1: The Fraud Triangle consists of perceived pressure, perceived opportunity, and rationalization. Based upon the research performed, how does the fraud triangle applies to the following players in this fraud: - Bernie Ebbers, the CEO - WorldCom's Controller Question 2: During court testimony, in what ways did Bernie Ebbers try to rationalize his behavior as CEO of WorldCom while this fraud was being perpetrated? Describe and specify how Ebbers attempted to rationalize his behavior and your thought or thoughts to his rationalization testimony.
Instruction: Please read the following case and answer the questions at the end. M/s. ABC Ltd. was failing to get improved performance from recently hired management trainees (MTs) in the marketing department. Marketing Director discussed the issue with HR Director of the firm. It was revealed in the discussion that: MTs lacked skills necessary for improved performance of recent time; extent of supervision was not proper from the managers (immediate supervisors); MTs lacked negotiation skills and that hindered customer base of the firm to increase; concept of market research was absenting with the immediate supervisors, etc. The HR Director, reviewing the situation, wanted to complete the job analysis first. Accordingly, he placed a proposal to the top management for necessary approval for conducting job analysis. HR Director convinced the top management that the job analysis should be done exclusively by an Analyst from outside the organization. He argued that keeping…
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Will Mercy be able to benefit from an enterprise data model? To what extent is it matter that Mercy's big data initiative creates a well-designed model that outlines the company's data requirements and priorities?
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While Neftlix provided substantial techniques to achieve its data-driven approach, in detail explain to what extent the company would have been more effective, if it applied the decision making framework? In detail, analyze and explain Netflix’s social media strategies and tactics, and the efforts behindtheir social media success. Describe six analytical measurement tools that a Marketing Strategist may offer Netflix’s advertisers in an effort to measure their on-going marketing campaigns more effectively.
Please solve all questions please recall the following declaration: “the general public's perception of company ethics changed dramatically with the revelation of the unethical selection-making at Enron, WorldCom, Adelphia, Tyco international, Peregrine systems and iVillage. The scandals took a toll on purchasers' confidence and portfolios, and undermined their religion inside the accounting career. company stakeholders have referred to as for more transparent financial reporting and evidence of higher ethical behavior”. Required: a. dicsuss and give an explanation for four (four) underlying problems that lead to the dilemma. b. Describe 3 (three) broad categories of fraud schemes that can arise base on the scenarioa above supply one example for each class.
1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? 2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service? 3. What are Twitter’s most important assets? 4. Which methods for monetising Twitter’s assets might be most successful? 5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter profitable? How?Ensure your Word document addresses the following requirements: References. You must use at least two (2) references (in total) to support your responses. Harvard or APA 7th edition referencing method.
post a response to the questions below (600 words each). • Identify a major professional league in the United States of America andexamine the factors that make the league profitable and how it showcasesthat it falls within a professional sporting category. Compare this to anamateur sporting league (providing evidence of this).ORSome people say that West Indies Cricket does not fall within the professionalsporting category while others say players are paid and experience celebrity typetreatment. Argue for or against this comment.• Research and create an infographic to illustrate the key differences between amateurs, recreational participants and professionals in sports.
1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: How do you increase the interaction and interest of your audience during your time communicate the business idea?
1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: a. How do you communicate these business ideas creatively and innovatively to potential investors. Use the core…