Hyperion, Inc. currently sells its latest high-speed color printer, the Hyper 500, for $350. It plans to lower the price to $300 next year. Its cost of goods sold for the Hyper 500 is $200 per unit, and thi year's sales are expected to be 20,000 units.a) Suppose that if Hyperion drops the price to $300 immediatley, it can increase this year's sales by 25% to 25,000 units. What would be the incremental impact on this eyar's EBIT of such a price drop?b) Suppose that for each printer sold, Hyperion expects additional sales of $75 per year on ink cartridges for the next years, and Hyperion has a gross profit margin of 70% on ink cartridges. What is the incremntal impact on EBIT for the next three years of a priced drop this year?

Hyperion, Inc. currently sells its latest​ high-speed colour​ printer, the Hyper​ 500, for $371. It plans to lower the price to $318 next year. Its cost of goods sold for the Hyper 500 is $212 per​ unit, and this​ year's sales are expected to be 21,000 units.   a. Suppose​ that, if Hyperion drops the price to $318 ​immediately, it can increase this​ year's sales by 27% to 26,670 units. What would be the incremental impact on this​ year's EBIT of such a price​ drop?   b. Suppose​ that, for each printer​ sold, Hyperion expects additional sales of $78 per year on ink cartridges for the three​ years, and Hyperion has a gross profit margin of 61% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this​ year?

quick computing currently sells 7 million computer chips each year at a price of $12 per chip. It is about to introduce a new chip, and it forecasts annual sales of 22 million of these improved chips at a price of $15 each.  However, demand for the old chip will decrease, and sales of the old chip are expected to fall to 1 million per year.  The old chips cost $6 each to manufacture, and the new ones will cost $10 each.  What is the proper cash flow to use to evaluate the present value of the introduction of the new chip?

Totally Tanked, Inc. sells tank tops. The firm is considering making some changes in order to achieve its goal of increasing its profit.If it makes no changes, the company anticipates the following for the coming year. Maria, one of the company’s managers suggests the following:  “I think if we cut our price to $17 a tank top, we will increase our sales to 3,700,000 tank tops.   I think that will help us achieve our goal” Question: Mr. Big, the CEO, upon hearing Maria’s plan says “This is great!  We should go forward with your plan since we will increase sales by 700,000 tank tops.”  How would you answer Mr. Big?   # of tank tops to be sold                               3,000,000 Selling price per tank top                                    $20 Variable expense per tank top                          $8 Fixed expenses for the year                        $20,000,000