If we are speaking about the CAPM model and undiversifiable risks.    Then what is meant by returns which are not captured by the market return.

Financial Reporting, Financial Statement Analysis and Valuation
8th Edition
ISBN:9781285190907
Author:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Publisher:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Chapter11: Risk-adjusted Expected Rates Of Return And The Dividends Valuation Approach
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If we are speaking about the CAPM model and undiversifiable risks. 

 

Then what is meant by returns which are not captured by the market return.

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