If your product will be sold to another member in the marketing channel, discuss whether a merchant wholesaler, agent, or broker is most suitable as your channel customer.

Q: Identify which channel and intermediaries will provide the best coverage of the target market for…

A: Targeting is the second component of the STP model. This refers to deciding which market should be…

Q: Under what conditions is a producer most likely to usemore than one marketing channel?

A: Marketing mix is a set of tools used by a company to promote its brand, product or service in the…

Q: 4. Can wholesalers be eliminated from the marketing channel? Why or why not?

A: Marketing Channel refers to all the intermediaries which are involved in the Supply Chain management…

Q: Retail distribution strategies can take three different forms. Identify the three forms and give…

A: The three categories of retail distribution strategies are: Intensive, selective, and exclusive.…

Q: A. When is the distribution channel of business to consumer viable ? Cite an example ?

A: “Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Multi-channel marketing strategy as a success factor for the pharmaceutical market.

A: Ans. Before we begin speaking in regard to pharmaceutical marketing, let’s assume about how many we…

Q: Which channel and intermediaries will best satisfy the buying requirements of the target market?

A: A market is a place for traders, where the purchase and sales of items taken place. The important…

Q: What are the most common marketing channels for consumer products? For industrial products?

A: The consumer products are meant for the final consumption for the consumers and it may include a…

Q: Describe how marketing channel members add value inthe channel of distribution between manufacturers…

A: Marketing channel members buy large quantities from the manufacturer and then sell it in small…

Q: Explain the term Merchant wholesalers?

A: А whоlesаler is  а  соmраny  оr  individuаl  thаt  рurсhаses  greаt  quаntities  оf  рrоduсts  frоm…

Q: List the services performed by wholesalers. For whom is each service performed?

A: Wholesalers are people who buy goods from producers and sell them to retailers. They act as…

Q: Marketing channels are merely intermediaries, they just add to costs, without adding any value. Do…

A: Middlemen play a vital role in meeting the customer demand and getting the product of the…

Q: Which channel and intermediaries will provide the best coverage of the target market?

A: Target Market Target Market is a group of consumers or organizations who are likely to buy your…

Q: Outline the four most common channels for businessproducts. Describe the products or situations that…

A: A chain of intermediaries that help a product reach the buyer from a manufacturer are known as…

Q: Give an example of a product or service you would like to sell then choose one retailing channel…

A: There are various type of products that can be sold to a large number of consumers. Product may be a…

Q: What characteristics of a retailer make it the best channel option for a company? How many…

A: Retail Marketing - It is the process in which goods and services are promoted by the retailer to…

Q: What is the principal difference between a marketing channel and a supply chain?

A: Upstream is the part of supply chain which includes activities of procurement of raw materials from…

Q: We examine marketing intermediaries from the viewpoint of manufacturers who wanted to build and…

A: One of the main functions of Marketing is the deliver the right product to the end-customers at the…

Q: Choose one of the following firms and identify which marketing channel or channels you think would…

A: Quiznos Restaurants Quiz Holdings, LLC, trading as Quiznos, is a Colorado, Denver-based American…

Q: Why would a producer use wholesalers rather than selling directly to retailers or consumers?

A: Wholesalers buy goods in bulk from a manufacturer and sell in small quantities to the retailers, the…

Q: strengths and weaknesses of the following channels: travel agent, direct via a call centre and…

A: These strengths help the companies to gain a competitive advantage in the marketplace. The strengths…

Q: Specify which channel and intermediaries will best satisfy the important buying requirements of the…

A: Distribution strategy is the most important strategy for any company. It depends upon the target…

Q: What are the most common marketing channels for consumer products?

A: A marketing channel is described as a system through which merchandise is distributed from the…

Q: How do multichannel retailers provide more value to their customers?

A: Multi-channel retailing is a commercial approach in which a business provides its customers with…

Q: Describe the key functions performed by marketing channel members ?

A: Marketing channel can be explained as the way through which the company can supply its goods and…

Q: Explain the term Full-service wholesalers?

A: A wholesaler is a relationship between the manufacturer and the retailer. Each industry monitors…

Q: Explain how wholesalers add value in the channel of distribution?

A: The channel of distribution is a chain of intermediaries that helps to deliver the goods or services…

Q: The key players of a marketing channel a. companies b. wholesaler c. supplier d. manufacturers

A: The key players of a marketing channel wholesaler

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.