Imagine that you are a commercial solar heating salesperson for a manufacturing and installation firm. You make frequent sales calls on potential customers in a three-state area. The purpose of these sales calls is to acquaint the firms with your company’s products and get them to consider purchase of your products. Describe the basic functionality you would want in your organization’s CRM system for it to help you identify potential new customers and to support you in preparing and making sales presentations.

Imagine that you are a commercial solar heating salesperson for a manufacturing and installation firm. You make frequent sales calls on potential customers in a three-state area. The purpose of these sales calls is to acquaint the firms with your company’s products and get them to consider purchase of your products. Describe the basic functionality you would want in your organization’s CRM system for it to help you identify potential new customers and to support you in preparing and making sales presentations.

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter10: Knowledge Management And Specialized Information Systems

Section: Chapter Questions

Problem 1DQ

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