In a population of 100,000 consumers, there are 20,000 users of Brand A, 30,000 users of Brand B, and 50,000 who use neither brand. During any month, a Brand A user has a 20% probability of switching to Brand B and a 5% probability of not using either brand. A Brand B user has a 15% probability of switching to Brand A and a 10% probability of not using either brand. A nonuser has a 10% probability of purchasing Brand A and a 15% probability of purchasing Brand B. How many people will be in each group (a) in 1 month, (b) in 2 months, and (c) in 18 months?
Contingency Table
A contingency table can be defined as the visual representation of the relationship between two or more categorical variables that can be evaluated and registered. It is a categorical version of the scatterplot, which is used to investigate the linear relationship between two variables. A contingency table is indeed a type of frequency distribution table that displays two variables at the same time.
Binomial Distribution
Binomial is an algebraic expression of the sum or the difference of two terms. Before knowing about binomial distribution, we must know about the binomial theorem.
In a population of 100,000 consumers, there are 20,000 users of Brand A, 30,000 users of Brand B, and 50,000 who use neither brand. During any month, a Brand A user has a 20%
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