In each of the following, name the term defined or answer the question. Answers are listed at the bottom. Assume you are using exponential smoothing with an adjustment for trend. Demand is increasing at a very steady rate of about five units per week. Would you expect your alpha and delta parameters to becloser to one or zero? Your forecast is, on average, incorrect by about 10 percent. The average demand is 130 units. What is MAD?  If the tracking signal for your forecast was consistently positive, you could then say this about your forecasting technique. What would you suggest to improve the forecast described in question 10?12. You know that sales are greatly influenced by theamount your firm advertises in the local paper. Whatforecasting technique would you suggest trying?13. What forecasting tool is most appropriate when closelyworking with customers dependent on your products?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section: Chapter Questions
Problem 42P: The file P13_42.xlsx contains monthly data on consumer revolving credit (in millions of dollars)...
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In each of the following, name the term defined or answer the question. Answers are listed at the bottom.

  1. Assume you are using exponential smoothing with an adjustment for trend. Demand is increasing at a very steady rate of about five units per week. Would you expect your alpha and delta parameters to be
    closer to one or zero?
  2. Your forecast is, on average, incorrect by about 10 percent. The average demand is 130 units. What is MAD?
  3.  If the tracking signal for your forecast was consistently positive, you could then say this about your forecasting technique.
  4. What would you suggest to improve the forecast described in question 10?
    12. You know that sales are greatly influenced by the
    amount your firm advertises in the local paper. What
    forecasting technique would you suggest trying?
    13. What forecasting tool is most appropriate when closely
    working with customers dependent on your products?
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