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In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment 9 8 7 8 9 Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - What is your conclusion? - Select your answer - + b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). 5 5 4 4 5 4 Advertising 10 11 10 9 10 10

In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment 9 8 7 8 9 Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - What is your conclusion? - Select your answer - + b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). 5 5 4 4 5 4 Advertising 10 11 10 9 10 10

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). 0000 The p-value is - Select your answer - + What is your conclusion? - Select your answer - b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) X1 X2 X1 X3 X2 - T3 Icon Key Conclusion - Select your answer - - Select your answer - - Select your answer - + + + Hint(s) Check My Work
Transcribed Image Text:Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). 0000 The p-value is - Select your answer - + What is your conclusion? - Select your answer - b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) X1 X2 X1 X3 X2 - T3 Icon Key Conclusion - Select your answer - - Select your answer - - Select your answer - + + + Hint(s) Check My Work
In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 9 8 7 8 9 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment 0000 Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - + What is your conclusion? - Select your answer - b. Using a = = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). + 5 5 4 + + 5 + 4 4 Advertising 10 11 10 9 10 10 (21
Transcribed Image Text:In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 9 8 7 8 9 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment 0000 Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - + What is your conclusion? - Select your answer - b. Using a = = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). + 5 5 4 + + 5 + 4 4 Advertising 10 11 10 9 10 10 (21
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