In what ways do human decision making differ from rational conventional economic theory

Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:William J. Baumol, Alan S. Blinder, John L. Solow
Chapter1: What Is Economics?
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In what ways do human decision making differ from rational conventional economic theory

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The rational behaviour is a decision-making process in which chgoices are made in order to obtain optimal level of benefit or utility. The consumers aim to maximize the utility obtained by making a rational choice. The conventional economic theories suggest that most of the consumers in the market behave rationally. The assumption of rational behaviour will make the consumer either worse off or better off.

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