Integrated marketing communication is not a straightforward process, after being exposed to a marketing communication, consumers go through several steps known as AIDA model before actually buying or taking some other action. Explain what stages are involved in AIDA model and provide example to illustrate your answer

Critique one aspect of each of Lululemon’s marketing mix strategies.   Product Strategy Market Channel Strategy Marketing Communication Strategy Target Markets

Explain the concept of the ‘Magic Marketing Formulae’

Which of the following statements is untrue about distributor metrics? Group of answer choices Goals of distribution operations include fulfilling orders in a timely and efficient manner. A goal of distribution operations is to conduct activities that maintain competitive advantages. Customer research provides valuable information about channel member needs and problems in areas other than logistics. Meeting and exceeding customer needs by getting the right amount of the right products to the right place at the right time is perhaps the most important strategic competitive advantage. The lower the service standards are, the greater the cost is to the firm in order to maintain those same service standards.

You just gave an in-depth presentation on the company's new marketing programs intended for the specialists in the marketing department. The market manager then asked you to give a shorter version of the presentation to the company's top executives. In general, how should you modify the scope of your presentation for this audience.

List some AIS and MIS information from which sales people may benefit. Clearly indicate whether the information item would be an output of a traditional AIS or MIS system. Finally, discuss the benefits of integrating this information.

Supply a marketing research title with the topic "Facemask and Face shield in Bauang La Union". The title "Problems Encountered on the Availability of Facemask and Faceshield in Bauang Public Market" may not be used.

Explain what is meant by the following statement: “In considering the reactions of competitors, it is crucial to define your product.”

Consider the following quality improvement strategy as expressed by a series of if-then statements: If real-time feedback information capabilities improve, then post-sales service time will improve. If post-sales service time improves, then post-sales service quality will increase. If post-sales service quality increases, then customer satisfaction will increase. If customer satisfaction increases, then market share will increase. If market share increases, then sales will increase. If sales increase, then profits will increase. Required: 1. Prepare a strategy map that shows the cause-and-effect relationships of the quality improvement strategy (see Exhibit 13.10 for an illustrative example). 2. Explain how the quality improvement strategy can be tested.

. You are hired as an advertiser but you want more money for the launch of an  advertisement  write a dialogue in which you are convincing your Manager for more budget . While using communication constituents mentioned in a diagram explain the communication cycle with your own suggestions.