“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” Give detailed view on the above statement?

“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” Give detailed view on the above statement?

Cornerstones of Cost Management (Cornerstones Series)

4th Edition

ISBN:9781305970663

Author:Don R. Hansen, Maryanne M. Mowen

Publisher:Don R. Hansen, Maryanne M. Mowen

Chapter13: The Balanced Scorecard: Strategic-based Control

Section: Chapter Questions

Problem 15E: In a balanced scorecard, a key strategic if-then statement is provided: if the number of defective...

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