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Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel
A) cognitive bias.
B) postpurchase cognitive dissonance.
C) psychological risk.
D) need recognition.
E) physiological risk.
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- 2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needsIf a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Marketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurantWhat is the situational analysis that reviews that factors outside of the 'YOUTUBE PREMIUM' that impacts marketing strategies What is a SWOT analysis identifying strengths and potential opportunities for 'YOUTUBE PREMIUM'Different companies emphasize different aspects of attitude in makingdecisions. Explore the Microsoft (www.microsoftstore.com) and Apple(store.apple.com) stores online. Discuss the primary attitudecomponents they are targeting and how the two stores differ.
- a) Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are b) Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevanceA person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors? A. learning B. association C.motivation D. perception E. beliefsAbraham Maslow sought to explain why people are driven by particular needs at particular times. Which of the Maslow’s needs applies to the following situations: a. Purchasing the newest, fastest personal computer b. Purchasing food at lunchtime. c. Adjusting your clothing choices to reflect the latest trends d. Raising funds for effort to save an endangered animal species e. Purchasing a new, advanced form of water filter for your home. Explain the reason for your choice.
- Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisementSuppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.You can find the answer of a member of a sports club whoexpresses the reason behind her preference for this club below. "I exercise in the sports club because my doctor said that if I will not loose weight, my diabet could be harmful for my body." Please select the appropriate level of need given in Maslow's Hierarchy of Needs for her. a) Belongingness needs b) Physiological needs c) Self-actualization needs d) Esteem needs