Many propose that e-marketing has resulted in dis-intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer.

Many propose that e-marketing has resulted in dis-intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 5DYMP

See similar textbooks

Similar questions

Several people are of the view that e-marketing has resulted in dis- intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing countless opportunities and occasionally disadvantages for both marketers and consumers. Discuss these views and those opportunities and disadvantages from the viewpoint of the marketer and the consumer.
discusss how do businesses determine which marketing channels to use for their products?
In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached
Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?
Explain the role of distribution channels?
As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.
Why do you suppose wrigley has choosen to use intermediaries rather than sell direct to consumers
What other industries’ channels of distribution have been impacted dramatically by online, mobile and social media?
Marketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?