Marketing: Determine the marketing return on sales​ (marketing ROS) and return on marketing investment​ (marketing ROI) for Company A and Company B in the chart below. Which company is performing​ better? Company A Company BNet sales 1,240,000 980,000Cost of goods sold 568,000 430,000Sales expenses 400,000 70,000   Fill in the table below. ​(Round the NMC to the nearest dollar and all other values to the nearest whole​ number.)     Company A Company B NMC ​$ ​$

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter10: Evaluating Decentralized Operations
Section: Chapter Questions
Problem 4BE: Profit margin, investment turnover, and ROI Briggs Company has operating income of 36,000, invested...
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Marketing:

Determine the marketing return on sales​ (marketing ROS) and return on marketing investment​ (marketing ROI) for Company A and Company B in the chart below. Which company is performing​ better?

Company A Company B
Net sales 1,240,000 980,000
Cost of goods sold 568,000 430,000
Sales expenses 400,000 70,000

 

Fill in the table below. ​(Round the NMC to the nearest dollar and all other values to the nearest whole​ number.)

 

 
Company A
Company B
NMC
​$
​$
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