
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:estion 53
Marketing Mix consists of the 4 P's. One of those P's is Place. In making products and services available to consumers, members of the marketing channel perform many key functions. List
the eight key functions performed by marketing channel members.
For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).
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