MARKETING QUESTION: Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of euro€8.97 per month, which converts to U.S. $10. 10 during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,822,900 television households in Spain, with 70 percent having high-speed Internet. Assume 55 percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of euro€8.97 per month ($10.10) The number of households in the market can be estimated as (Round to the nearest whole number.)
MARKETING QUESTION: Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of euro€8.97 per month, which converts to U.S. $10. 10 during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,822,900 television households in Spain, with 70 percent having high-speed Internet. Assume 55 percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of euro€8.97 per month ($10.10) The number of households in the market can be estimated as (Round to the nearest whole number.)
Chapter11: Managing Transaction Exposure
Section: Chapter Questions
Problem 41QA
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MARKETING QUESTION:
Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of
euro€8.97
per month, which converts to U.S.
$10. 10
during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are
18,822,900
television households in Spain, with
70
percent having high-speed Internet. Assume
55
percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of
euro€8.97
per month
($10.10)
The number of households in the market can be estimated as
(Round to the nearest whole number.)
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