Miss. Sara is a Marketing Manager of a large events management company. The company arranges high-end events and parties for its clients including NGOs, Small and large businesses, executives, and youth. Management consistently feels difficulty in the arrangement of flowers for different events in different organizations. Now she has been asked to conduct an analysis of the market and come up with a plan so that the company can start a separate business of flowers supply in the town. You are required to explain: Briefly explain the steps she needs to conduct the analysis (i.e., 5C’s, STP, 4Ps, etc.). How she can use Marketing Management Strategy Framework for the development of the plan? What are your recommendations for her whether to enter into the new business or not? In either case, Justify your recommendation.
Miss. Sara is a Marketing Manager of a large events management company. The company arranges high-end events and parties for its clients including NGOs, Small and large businesses, executives, and youth. Management consistently feels difficulty in the arrangement of flowers for different events in different organizations. Now she has been asked to conduct an analysis of the market and come up with a plan so that the company can start a separate business of flowers supply in the town. You are required to explain: Briefly explain the steps she needs to conduct the analysis (i.e., 5C’s, STP, 4Ps, etc.). How she can use Marketing Management Strategy Framework for the development of the plan? What are your recommendations for her whether to enter into the new business or not? In either case, Justify your recommendation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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No. 2: Miss. Sara is a Marketing Manager of a large events management company. The company arranges high-end events and parties for its clients including NGOs, Small and large businesses, executives, and youth. Management consistently feels difficulty in the arrangement of flowers for different events in different organizations. Now she has been asked to conduct an analysis of the market and come up with a plan so that the company can start a separate business of flowers supply in the town.
You are required to explain:
- Briefly explain the steps she needs to conduct the analysis (i.e., 5C’s, STP, 4Ps, etc.).
- How she can use Marketing Management Strategy Framework for the development of the plan?
- What are your recommendations for her whether to enter into the new business or not? In either case, Justify your recommendation.
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