Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them. What would be the advantages and difficulties of companies when implementing social media marketing?  You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.

Social media marketing is the process of using a social media platform and websites to promote the growth of products and services. This marketing becomes popular day by day for every business and research. The term related to this marketing is digital marketing and e-marketing.

Advantages of implementing social media marketing are:

Reach large consumers: Social media platforms used by millions of peoples. Its a great opportunity for businesses to reach a large pool of people that are interested in particular products or services.Through social media, there are numerous opportunities to reach leads and engage on different platforms.

Direct connection with consumers: Social media platform is one of the marketing strategies that allow direct communication with consumers. When the company know the consumers better, it can deliver more valuable product or services to them.

Companies can make the product or service more personalized to their interests, which leads to more engagement or social media pages and with business.

Companies can create organic content: Company can post organic content which is for free and give incredible benefit of social media for business. This opens many opportunities for the company to connect with valuable leads at no cost. It is one of the reasons why companies love using the social media platform.

 Difficulties of the company implementing social media marketing.

Company can receive negative feedback: People use social media to post content they love, but they also use it to share experiences they didn’t love. If someone had a poor experience with company services, it opens a door of opportunities for them to share their poor experience with others.

...