Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them.  What would be the advantages and difficulties of companies when implementing social media marketing?  You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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 Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them. 

What would be the advantages and difficulties of companies when implementing social media marketing?  You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life. 

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