On November 18, 2012, Nintendo released its eighth-generation video game console, the Wii U. In November 2013, Microsoft and Sony followed suit by releasing the Xbox One and PlayStation 4, respectively. Although these three video game consoles have dominated the video game console market, new microconsoles, which download games from application stores such as Google Play, have begun entering the market. One such microconsole is Ouya, which entered the market in 2013. If you were in charge of pricing at Ouya as it entered the market, what strategy would you pursue? Explain

In 2003, Coca-Cola attempted to enter the Indian market once again. Georgia-based Coca-Cola was attracted to India’s market because India’s per capita consumption of carbonated beverages is less than half of Pakistan and about five percent of China’s. India has the fastest-growing demand for consumer products in the world. Coke’s first attempt a decade earlier had resulted in gross mismanagement, which led to the company losing $20 billion Indian rubles. In Coke’s first attempt to enter the Indian market, it purchased Thumbs Up, the leading India-based carbonated soft drink, and hoped to replace Thumbs Up with Coca-Cola while maintaining the Thumbs Up distribution strategy. The greatest indignity is that India is one of the few markets where Pepsi has outsmarted Coke. For its return to the market, Coca-Cola built five plants, cut costly staff, revamped transport, shrunk bottles, and made them lighter to increase a truck’s carrying capacity. It also increased its number of distributors…

Twitter, the popular micro-blogging site, follows the same model as most social media, earning revenue primarily by selling advertising on the site while offering the service free to users. Its ability to sell advertising is subject to its ability to attract users who will view and, advertisers hope, click on ads. At various times since the company was founded in 2006, it has faced serious declines in its stock value. In 2015, for example, stock value declined despite revenue growth of 74% and 111% in the company’s latest quarterly and annual results, respectively. Investors had reason to be skeptical of Twitter’s potential. At the time, its user base of 302 million users was much smaller than Facebook’s user base of 1.4 billion users. In addition, newcomers Instagram, founded in 2010, had experienced rapid growth, and its user base now rivaled that of Twitter. Another even more recent entrant to the market, Snapchat, founded in 2011, was gaining users much faster than Twitter. Twitter…

N26, a mobile bank, was founded in 2013 by Valentin Stalf and Maximilian Tayenthal. Since its launch, N26 has built a network of more than 5 mil- lion customers in 24 European countries. In 2019, N26 began operation in the United States in partnership with Axos Bank, and in 2020 it applied for a banking license in Brazil. In total, N26 has raised close to $800 million from investors and, with a market value of $3.5 billion as of May 2020, it is one of the most valuable and well-funded fintech startups in Europe. Traditional banks typically employ a distributed IT landscape. Banks usually operate numerous self-developed software applications, but many of these are only partially adaptable to changing processes and needs. An online bank, however, has the scope to optimally design its IT landscape and customer inter- action processes based on current needs-such as compatibility with a mobile app-without having to take legacy systems into consideration. N26 is one of the few fintech banks…

One of the discussed intervention tools is called: "price ceiling". This is a maximum price that a producer can legally charge for the good. The state of Israel uses this tool to restrict the price of bread. What was the logic behind creating a price ceiling for bread? What could be the negative effects of using a price ceiling on bread?

Value Added Tax (VAT) has become an essential source of income for governments worldwide. Therefore, considering the principles of VAT - an indirect tax - please explain why it is such a successful tax and how it operates in practice.

construct a time line that describes Netflix success/failure and performance in the international market from 2010 to 2016

Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?

Consider the challenge that Casper Mattress experienced in going against traditional distribution channels for its products. This can be likened to a “David versus Goliath” strategy—very high risk, but with potentially high rewards. As you consider a product or business that you would like to launch, Is there a nontraditional distribution opportunity that might challenge the conventional “industry” but create an innovative alternative to reach customers? Feel free to agree or disagree and explain why. If you agree, consider what is unique about your product that would allow you to disrupt traditional distribution channels and why nontraditional distribution would work for your product and not some other product.

Apple Ltd recently introduced IPhone X in Kenya targeting the upper end of the market. Discuss the entry strategy applied by Apple.