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Pryme Tyme Soda Werks would like to dominate the college energy drink market. They’ve taken their leading energy drink, Shoker, and added a proprietary blend of nootropic supplements (i.e., vitamins and minerals that are supposed to increase cognitive processing, such as choline and gingko biloba). Their big marketing angle is that Roket Phule not only increases your energy, but makes you smarter too! We know that the population parameters for IQ is (μ = 100, σ = 15). You randomly select 40 students and give them all the Roket Phule they can drink for a month. At the end of that time, you give them an IQ Test and find a mean IQ .
Give at least 1 alternative explanation, other than effect of the nootropics, that drinker’s IQ may have been higher?

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- You are the VP, Advertising for “Yo’ Mama” brand, a fashion label that caters to the young, trendy crowd with an urban, hip-hop image. While your customer base has traditionally been largely African-American, you have recognized a tremendous influx of Hispanic consumers into your market. You are preparing for next week’s annual budget meetings and you have decided to recommend an Hispanic-focused advertising campaign if the average monthly per store sales to Hispanic customers are at least the same as the average monthly per store sales to African-American customers in a sample of typical stores (sales data given below). Using an alpha of .05 and the 5-step hypothesis testing process, what will you recommend? Hint: Think about how many data points you actually have.arrow_forwardFreddy is the owner of Freddy’s fast fuel for Small Aircraft specializing in “Providing flight fit fantastic fuel” for small general aviation aircraft such as a Cessna 172. Freddy is experimenting with a fueling process involving new equipment and is trying to determine if the current process takes more time than the new process with the new equipment he is experimenting with. If the current process takes more time than the new process, Freddy will purchase some new, rather expensive fueling equipment to use across several small general aviation airports his company services. Freddy is comparing sample mean times to evaluate his hypothesis about the population (total number of aircraft fuel fill-ups). Over the period of a week, he took a random sample of fuel fill-up times using both the old and new processes. Using the information Freddy provided, you ran a t-test for independent samples. These are the results (α = .05). t-Test: Two-Sample Assuming Unequal Variance Current…arrow_forwardThe Ancient Murrelet is a plucky little bird of the auk family that lives in colonies on islands off the northern Pacific coasts of Russia, Alaska and Canada. Half of the world population breeds on the islands of Haida Gwaii, British Columbia. Since these birds lay their eggs in burrows on the forest floor, the nestlings are highly susceptible to predation. Their populations have been greatly reduced over the past century by mammalian predators (deer, raccoons, rats) introduced to their breeding islands after contact was established between the Haida people and outsiders. Conservation efforts have only recently been undertaken. A multi-year population study on one island, now closed to human visitors, has produced the following function that describes the observable decline: P(t) = 5-√√2t+4 where P(t) is the island population in thousands and t is the time in years since January 1, 2008, when the study was started. The goal is to graph and interpret this function in this problem…arrow_forward
- Read the pages and make a summary of them with your own words, please. It is what you understand.arrow_forwardOverhead Door (OD) Corporation’s founder, C. G. Johnson, invented the upward-lifting garage door in 1921 and the electric garage door opener in 1926. Since then OD has been a leading supplier of commercial, industrial, and residential garage doors sold through a nationwide network of more than 450 authorized distributors. They have built a solid reputation as a premier door supplier, commanding 15 % share of the market. Suppose that customers assess door quality first in terms of the ease of operation, followed by its durability. The quality improvement team (QIT) might then assign an engineering team to determine the factors that contribute to these two main problems. Smooth operation of a garage door is a critical quality characteristic that affects both problems: If a door is too heavy, it’s difficult and unsafe to balance and operate; if it’s too light, it tends to buckle and break down frequently or may not close properly. Suppose the design engineers determine that a standard…arrow_forward
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