ल Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television 2000 98,000 10,000 The company is capable of using a number of newspaper advertisement slots up to 14. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 35% of total number of advertisement, and at least 14% of the total number of advertisements should occur on television. The weekly advertising budget is $23700. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows: T, N, K respectively Given the following budget constrain aT+bN+cRg23700 Cost per advertisement ($) Audience per advertisement What is the value of b? Remember: The answer box can not accept any text Newspaper 1000 40,000 Radio 500

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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QUESTION 1
Remark: You will have 5 questions regarding the same problem but in each question the numbers will be different
An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage
is given below.
Television
Cost per advertisement ($)
2000
Audience per advertisement
98,000
10,000
The company is capable of using a number of newspaper advertisement slots up to 14. Moreover, in order to balance the advertising among
the three types of media, the total number of advertisements on radio should not occur more than 35% of total number of advertisement and at
least 14% of the total number of advertisements should occur on television. The weekly advertising budget is $23700. How many
advertisements should be run in each of the three types of media to maximize the total audience?
If we assume the number of ads on each type of meduim as follows: T, N, R respectively
Given the following budget constrain
aT+bN+cR 23700
S
What is the value of b?
Remember: The answer box can not accept any text
Newspaper
1000
40,000
Radio
500
Transcribed Image Text:QUESTION 1 Remark: You will have 5 questions regarding the same problem but in each question the numbers will be different An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Cost per advertisement ($) 2000 Audience per advertisement 98,000 10,000 The company is capable of using a number of newspaper advertisement slots up to 14. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 35% of total number of advertisement and at least 14% of the total number of advertisements should occur on television. The weekly advertising budget is $23700. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows: T, N, R respectively Given the following budget constrain aT+bN+cR 23700 S What is the value of b? Remember: The answer box can not accept any text Newspaper 1000 40,000 Radio 500
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