Scenario 3:   Kohl’s Department Store has experienced steady growth in every department over the past decade. Sales and market share continue to grow but Kohl’s wants to know the level of customer satisfaction among its existing target market. In addition, the company would like to know how to continue to expand sales over the upcoming decade and would like to know how they could better serve customers within their stores and online. Using any form of a Likert scale, create a questionnaire with a minimum of 10 questions that Kohl’s current customers could answer:

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Scenario 3:

 

Kohl’s Department Store has experienced steady growth in every department over the past decade. Sales and market share continue to grow but Kohl’s wants to know the level of customer satisfaction among its existing target market. In addition, the company would like to know how to continue to expand sales over the upcoming decade and would like to know how they could better serve customers within their stores and online.

Using any form of a Likert scale, create a questionnaire with a minimum of 10 questions that Kohl’s current customers could answer:

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