Secondary data for marketing research can also be described as: a. Data collected from a survey b. Data collected from respondents c. Data previously compiled for some purposes other than the current study d. Unrefined data
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Secondary data for
Data collected from a survey
Data collected from respondents
Data previously compiled for some purposes other than the current study
Unrefined data
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- Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?Explain the fundamental data collection procedure in research and why it is important.Provide examples for:a) a market research project;b) a research project seeking to understand whether attitudes to working from home have changed;c) following the analysis of a questionnaire.
- Which step is considered crucial to the marketing research process because it identifies the questions that must be answered? a. Setting objectives and research needs b. Designing the research project c. Collecting data d. Analyzing and interpreting the data e. Developing and implementing the action planExplain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group researchWhich of the following is NOT done by marketing research? Specifying the information needed to address a marketing issue Managing the data collection process Analyzing and interpreting the collected data Presenting the results to management All of the above are done by marketing research
- The significance of market research and marketing decisions on the research user perspective lies on: a. the response of the competitor b. effective market segmentation c. budget for the said project d. in response to the real felt need among marketing professionals and practitioners.Satmetric capitalizes on the need for "recent" marketing research by providing clients with data on a weakly basis 1) true 2) falseWhich one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research
- In which section of a research report does the researcher provide information about whether the the study was preregistered? a. Data b. Methods c. Introduction d. ResultsTo get a full appreciation of the study what type of data would you collect in conducting a market research and why? Further draw up 5 research questions Which data collection instrument agrees with the type of data you would collectWhich of the following is not a common data source for market research? A. Competitor analysis reports B. Focus group discussions C. Online customer reviews D. Internal company documents