Secondary data for marketing research can also be described as: a. Data collected from a survey b. Data collected from respondents c. Data previously compiled for some purposes other than the current study d. Unrefined data

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
icon
Related questions
Question

Secondary data for marketing research can also be described as:

a.

Data collected from a survey

b.

Data collected from respondents

c.

Data previously compiled for some purposes other than the current study

d.

Unrefined data

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning