Get together with two to three other classmates for this discussion question. Then:Select any organization that you find to be of interest. What product or service do they offer?Discuss the product/service base knowledge . How would this organization benefit from a marketing dashboard approach? Discuss.Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements?How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

Ans. Brand loyalty yet Innovation within its products are as separates Tata from the mean…

Answered: Select any organization that you find…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Get together with two to three other classmates for this discussion question. Then:

Select any organization that you find to be of interest. What product or service do they offer?
Discuss the product/service base knowledge .
How would this organization benefit from a marketing dashboard approach? Discuss.
Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements?
How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

Expert Solution