Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the assistance of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these connections, marketers and customers share information of all forms-from personal assessments and thoughts about products or images, to uploaded personal pictures, music, and videos. Since their infancy in the late 1990s, social media have now entered the entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful in their marketing efforts. The following activity explores the different types of social media and their uses. This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile marketing is especially useful to generate excitement among users at the time of sale through mobile applications (i.e.. apps). This goal of this activity is to understand business users' motivations for choosing various forms of social media. Read the hint for each person to determine the most appropriate form of social or mobile media that will best meet his or her needs. Drag that person's name to the appropriate space on the chart. Facebook Dylan Brian LinkedIn Jorge Rita YouTube Corporate Blog Lakeisha Mobile apps Jonas Dylan Gamified app

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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Question
I
10
Dylan
Facebook
Facebook
Dylan
Dylan
1
Facebook
Rit
Linkedin
Rita
10
Linkedin
Rita
Dylan wants to run a promotional contest in which the customers w
the most store check-ins in a 90-day period will win three merchandise
2
Linkedin
Brian
10—
YouTube
Brian
YouTube
Jorge
O
Corporate Blog
Jorge
Rita's firm wants to create excitement by providing company updates.
photos, and videos to carefully targeted fars
Briace
4
Corporate Blog
Jorge
Jonas
Jonas
Mobile apps
4
3
YouTube Corporate Blog
(10
6
Mobile apps
Brian wants to them and solick ideas from them to educate
a dialogue
Jonas
Lakeisha
Gamed app
Lakeisha
Gamified app
Lakeisha
6
Mobile apps Gamified app
Dylan
▬▬
Facebook
Dylan
Dylan
Facebook
Rita
2
Linkedin
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 2
Jorge owns a chain of coffee shops and is looking for new ways to
create customer excitement at the point of sale.
Rita
Brian
Linkedin
Rita
3
YouTube
Brian
Jorge
0
YouTube
Brian
10
Corporate Blog
Jonas is a small business owner who wants to network with other
professionals in his market area
Jorge
Jonas
0
Corporate Blog
Jorge
6
Mobile apps
Jon
Mobile apps
Jonas
Lakeisha wants to allow her customers to create videos of how they use
her firm's products and upload those videos to her own company
channel
E
Lakeisha.
6-
Gamited app
Lakeisha
11
Gamited app
keisha
Transcribed Image Text:I 10 Dylan Facebook Facebook Dylan Dylan 1 Facebook Rit Linkedin Rita 10 Linkedin Rita Dylan wants to run a promotional contest in which the customers w the most store check-ins in a 90-day period will win three merchandise 2 Linkedin Brian 10— YouTube Brian YouTube Jorge O Corporate Blog Jorge Rita's firm wants to create excitement by providing company updates. photos, and videos to carefully targeted fars Briace 4 Corporate Blog Jorge Jonas Jonas Mobile apps 4 3 YouTube Corporate Blog (10 6 Mobile apps Brian wants to them and solick ideas from them to educate a dialogue Jonas Lakeisha Gamed app Lakeisha Gamified app Lakeisha 6 Mobile apps Gamified app Dylan ▬▬ Facebook Dylan Dylan Facebook Rita 2 Linkedin ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 2 Jorge owns a chain of coffee shops and is looking for new ways to create customer excitement at the point of sale. Rita Brian Linkedin Rita 3 YouTube Brian Jorge 0 YouTube Brian 10 Corporate Blog Jonas is a small business owner who wants to network with other professionals in his market area Jorge Jonas 0 Corporate Blog Jorge 6 Mobile apps Jon Mobile apps Jonas Lakeisha wants to allow her customers to create videos of how they use her firm's products and upload those videos to her own company channel E Lakeisha. 6- Gamited app Lakeisha 11 Gamited app keisha
Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the assistance
of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these
connections, marketers and customers share information of all forms-from personal assessments and thoughts about products or
images, to uploaded personal pictures, music, and videos. Since their infancy in the late 1990s, social media have now entered the
entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In
the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with
their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful
in their marketing efforts. The following activity explores the different types of social media and their uses.
This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile marketing is
especially useful to generate excitement among users at the time of sale through mobile applications (i.e.. apps).
This goal of this activity is to understand business users' motivations for choosing various forms of social media.
Read the hint for each person to determine the most appropriate form of social or mobile media that will best
meet his or her needs. Drag that person's name to the appropriate space on the chart.
Facebook
Dylan
Brian
LinkedIn
Jorge
YouTube
Rita
Corporate Blog
Lakeisha
Mobile apps
Jonas
Dylan
Gamified app
Transcribed Image Text:Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the assistance of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these connections, marketers and customers share information of all forms-from personal assessments and thoughts about products or images, to uploaded personal pictures, music, and videos. Since their infancy in the late 1990s, social media have now entered the entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful in their marketing efforts. The following activity explores the different types of social media and their uses. This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile marketing is especially useful to generate excitement among users at the time of sale through mobile applications (i.e.. apps). This goal of this activity is to understand business users' motivations for choosing various forms of social media. Read the hint for each person to determine the most appropriate form of social or mobile media that will best meet his or her needs. Drag that person's name to the appropriate space on the chart. Facebook Dylan Brian LinkedIn Jorge YouTube Rita Corporate Blog Lakeisha Mobile apps Jonas Dylan Gamified app
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing