State management decision problems forwhich the following marketing research problems might provide useful information: i. Evaluate the effectiveness of alternative TV commercials. ii. Assess current and proposed sales territories with respect to their sales potential and workload. iii. Determine the prices for each item in a product line so as to maximize total sales for the product line

How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products?

Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address.  One of the big questions to address is what attributes should end up in the final positioning model(s).  Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature.  Clearly there is also a place for creativity in these regards.  Discuss how marketing management should go about making these critical product/brand positioning decisions.  After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…