Stenback Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following​ data: 1​(Click the icon to view the​ data.)   Prepare an analysis to show which product the company should emphasize. ​(Enter the units displayed per square foot and the contribution margin per square foot to two decimal​ places.)       Product     Designer Moderately Priced   Units displayed per square foot:           Designer           Moderately priced           Contribution margin per unit ×   ×     Contribution margin per square foot of display space           Capacity-Square feet of display space ×   ×     Total contribution margin at capacity         ​Decision: (1)      1: Data Table   Per Item   Designer Moderately Priced Average sale price $220 $88 Average variable costs 100 20 Average contribution margin 120 68 Average fixed costs (allocated) 20 15 Average operating income $100 $53   The Stenback Company store in Grand​ Junction, Colorado, has 7,000 square feet of floor space. If Stenback Company emphasizes moderately priced​ goods, it can display 490 items in the store. If Stenback Company emphasizes designer​ wear, it can only display 210 designer items. These numbers are also the average monthly sales in units. (1)     Emphasize moderately priced goods    Emphasize designer goods

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
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Stenback Company
sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following​ data:
1​(Click
the icon to view the​ data.)
 
Prepare an analysis to show which product the company should emphasize. ​(Enter the units displayed per square foot and the contribution margin per square foot to two decimal​ places.)
 
 
 
Product
 
 
Designer
Moderately Priced
 
Units displayed per square foot:
       
 
Designer
 
 
   
 
Moderately priced
   
 
 
 
Contribution margin per unit
×
 
×
 
 
Contribution margin per square foot of display space
 
 
 
 
 
Capacity-Square feet of display space
×
 
×
 
 
Total contribution margin at capacity
 
 
 
 
​Decision:
(1) 
 
 
1: Data Table
 
Per Item
 
Designer
Moderately Priced
Average sale price
$220
$88
Average variable costs
100
20
Average contribution margin
120
68
Average fixed costs (allocated)
20
15
Average operating income
$100
$53
 
The
Stenback Company
store in Grand​ Junction, Colorado, has
7,000
square feet of floor space. If
Stenback Company
emphasizes moderately priced​ goods, it can display
490
items in the store. If
Stenback Company
emphasizes designer​ wear, it can only display
210
designer items. These numbers are also the average monthly sales in units.
(1) 
 
 Emphasize moderately priced goods
 
 Emphasize designer goods
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