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Marketing
Strength Weight Rating Weighted Score Strong brand identification 1. 0.15 0.60 Rapid expanding store network 2. 0.10 0.40 Family-friendly and supportive work 3. 0.10 0.40 culture The continued growth of total revenues, net income, and earnings per share 4. 0.10 0.40 Involvement in corporate social responsibility 5. 0.05 3 0.15 Efficient manufacturing and 6. 0.05 0.20 distribution 7. Development of innovative new 0.05 3 0.15 products Technological capability for data mining of store network information 8. 0.05 0.20 Marketing of products has become functional 9. 0.05 0.20 10. Superior menu line-up 0.10 0.40 TOTAL 0.80 3.10

Strength Weight Rating Weighted Score Strong brand identification 1. 0.15 0.60 Rapid expanding store network 2. 0.10 0.40 Family-friendly and supportive work 3. 0.10 0.40 culture The continued growth of total revenues, net income, and earnings per share 4. 0.10 0.40 Involvement in corporate social responsibility 5. 0.05 3 0.15 Efficient manufacturing and 6. 0.05 0.20 distribution 7. Development of innovative new 0.05 3 0.15 products Technological capability for data mining of store network information 8. 0.05 0.20 Marketing of products has become functional 9. 0.05 0.20 10. Superior menu line-up 0.10 0.40 TOTAL 0.80 3.10

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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PLEASE GIVE AN ANALYSIS FOR THE TWO PHOTOS.

a. STRENGTH Strength Weight Rating Weighted Score 1. Strong brand identification 0.15 4 0.60 2. Rapid expanding store network 0.10 4 0.40 3. Family-friendly and supportive work 0.10 4 0.40 culture 4. The continued growth of total 0.10 4 0.40 revenues, net income, and earnings per share 5. Involvement in corporate social 0.05 3 0.15 responsibility 6. Efficient manufacturing and 0.05 4 0.20 distribution 7. Development of innovative new 0.05 3 0.15 products Technological capability for data mining of store network information 8. 0.05 4 0.20 9. Marketing of products has become 0.05 4 0.20 functional 10. Superior menu line-up 0.10 4 0.40 TOTAL 0.80 3.10
Transcribed Image Text:a. STRENGTH Strength Weight Rating Weighted Score 1. Strong brand identification 0.15 4 0.60 2. Rapid expanding store network 0.10 4 0.40 3. Family-friendly and supportive work 0.10 4 0.40 culture 4. The continued growth of total 0.10 4 0.40 revenues, net income, and earnings per share 5. Involvement in corporate social 0.05 3 0.15 responsibility 6. Efficient manufacturing and 0.05 4 0.20 distribution 7. Development of innovative new 0.05 3 0.15 products Technological capability for data mining of store network information 8. 0.05 4 0.20 9. Marketing of products has become 0.05 4 0.20 functional 10. Superior menu line-up 0.10 4 0.40 TOTAL 0.80 3.10
b. WEAKNESS Weakness Weight Rating Weighted Score Declining Sales of Chickenjoy 1. 0.15 0.15 2. Some branches have limited space 0.05 2 0.10 TOTAL 0.20 0.25 Weight Weighted Score Strength 0.80 3.10 Weakness 0.20 0.25 TOTAL 1.00 3.35
Transcribed Image Text:b. WEAKNESS Weakness Weight Rating Weighted Score Declining Sales of Chickenjoy 1. 0.15 0.15 2. Some branches have limited space 0.05 2 0.10 TOTAL 0.20 0.25 Weight Weighted Score Strength 0.80 3.10 Weakness 0.20 0.25 TOTAL 1.00 3.35
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