suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.