Suppose you were writing a social media plan for Graeter’s, with two objectives: to improve brand awareness in new markets and to build online orders during holiday periods. What quantitative and qualitative measurements would you use to evaluate the results of your plan?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Suppose you were writing a social media plan for
Graeter’s, with two objectives: to improve brand awareness
in new markets and to build online orders during holiday
periods. What quantitative and qualitative measurements
would you use to evaluate the results of your plan?

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