The Brew House needs to decide which of two coffee maker designs is better environmentally. Using the following tables, determine which model is the better design alternative. Brew Master Part Metal frame Timer Plug / cord Coffee pot Brew Mini Part Plastic frame Plug / cord Coffee pot Resale Revenue per Unit $1.60 0.48 4.27 2.45 Resale Revenue per Unit $1.40 3.90 2.27 Revenue retrieval for Brew Master = $ Recycling Revenue Processing Cost Disposal Cost per Unit per Unit per Unit $2.86 0.50 5.60 2.55 Recycling Revenue per Unit $3.25 4.40 2.87 $1.23 1.55 6.25 2.05 Processing Cost per Unit $0.90 5.21 2.25 (round your response to two decimal places). $0.75 1.46 0.05 1.38 Disposal Cost per Unit $0.90 0.00 1.25

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter3: The Marketing Environment
Section3.2: Volkswagen Hits A Bump In The Road
Problem 3C
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The Brew House needs to decide which of two coffee maker designs is better environmentally. Using the following
tables, determine which model is the better design alternative.
Brew Master
Part
Metal frame
Timer
Plug / cord
Coffee pot
Brew Mini
Part
Plastic frame
Plug / cord
Coffee pot
Resale Revenue
per Unit
$1.60
0.48
4.27
2.45
Resale Revenue
per Unit
$1.40
3.90
2.27
Revenue retrieval for Brew Master = $
Recycling Revenue Processing Cost Disposal Cost
per Unit
per Unit
per Unit
$2.86
0.50
5.60
2.55
Recycling Revenue
per Unit
$3.25
4.40
2.87
$1.23
1.55
6.25
2.05
Processing Cost
per Unit
$0.90
5.21
2.25
(round your response to two decimal places).
$0.75
1.46
0.05
1.38
Disposal Cost
per Unit
$0.90
0.00
1.25
Transcribed Image Text:The Brew House needs to decide which of two coffee maker designs is better environmentally. Using the following tables, determine which model is the better design alternative. Brew Master Part Metal frame Timer Plug / cord Coffee pot Brew Mini Part Plastic frame Plug / cord Coffee pot Resale Revenue per Unit $1.60 0.48 4.27 2.45 Resale Revenue per Unit $1.40 3.90 2.27 Revenue retrieval for Brew Master = $ Recycling Revenue Processing Cost Disposal Cost per Unit per Unit per Unit $2.86 0.50 5.60 2.55 Recycling Revenue per Unit $3.25 4.40 2.87 $1.23 1.55 6.25 2.05 Processing Cost per Unit $0.90 5.21 2.25 (round your response to two decimal places). $0.75 1.46 0.05 1.38 Disposal Cost per Unit $0.90 0.00 1.25
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