The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc.Segment Revenues(in millions) Turner (cable networks and digital media) $90,600   Home Box Office (pay television) 74,100   Warner Bros. (films, television, and videos) 13,300   Assume that the variable costs as a percent of sales for each segment are as follows: Turner 27%   Home Box Office 42%   Warner Bros. 38%   a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.   Turner Home Box Office Warner Bros. Revenues $   $   $   Variable costs             Contribution margin $   $   $   Contribution margin ratio (as a percent)   %   %   %

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter7: Variable Costing For Management analysis
Section: Chapter Questions
Problem 16E
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The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses.

Time Warner, Inc.
Segment Revenues
(in millions)
Turner (cable networks and digital media) $90,600  
Home Box Office (pay television) 74,100  
Warner Bros. (films, television, and videos) 13,300  

Assume that the variable costs as a percent of sales for each segment are as follows:

Turner 27%  
Home Box Office 42%  
Warner Bros. 38%  

a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.

  Turner Home Box Office Warner Bros.
Revenues $   $   $  
Variable costs            
Contribution margin $   $   $  
Contribution margin ratio (as a percent)   %   %   %
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