the other customer considerations that Deloitte's needs to understand in order to ensure that their marketing efforts will be well received

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The statement below from Global Chief Marketing officer portrays the importance of the customer to Deloitte. What are the other customer considerations that Deloitte's needs to understand in order to ensure that their marketing efforts will be well received.

question: Is the customer at the center of your organization? Are you looking at all the
moments that you have for a client and creating an experience that's world class? Are you
using strategic moves that are reflective of creating that? Are you linking it to meaning? So,
those are the "M"s in my mind: it's mindset, it's moments, it's moves, and it's meaning. It's
no longer the small'm' of message, it's those things, and if you pull those four things together,
I think you'll be a world-class marketer.
Transcribed Image Text:question: Is the customer at the center of your organization? Are you looking at all the moments that you have for a client and creating an experience that's world class? Are you using strategic moves that are reflective of creating that? Are you linking it to meaning? So, those are the "M"s in my mind: it's mindset, it's moments, it's moves, and it's meaning. It's no longer the small'm' of message, it's those things, and if you pull those four things together, I think you'll be a world-class marketer.
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