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the top down approach superior to the bottom down approach compare and contrast each fully explain how this concert fits in it into an organization

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter2: Information Systems In Organizations

Section: Chapter Questions

Problem 1TA

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Concept explainers

Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.

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