To increase a company’s performance, a manager suggests that the company needs to increase the value of its product to customers. Describe three ways in which this advice might be incorrect (Hint: Think about what else might or might not change that affects profit.)
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- To increase a company’s performance, a manager suggests that the company needs to increase the value of its product to customers. Describe three ways in which this advice might be incorrect (Hint: Think about what else might or might not change that affects profit.)
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- Explain how the recommendation add value to the company and product brands as well as build customer loyalty.Develop a 10–12-slide PowerPoint presentation that analyzes the company, product, and current marketing situation of that company, and recommends a new that will improve the potential for the product in a global market. Explain how the recommendation will add value to the company and product brands as well as build customer loyalty.Note: The assessments in this course build on each other. You are strongly encouraged to complete the assessments in sequence. ……………………. Added to cartWells Fargo Bank tarnished its own brand image, and the loss of trust that customers felt led to negative outcomes for the bank. The unethical activities that Wells Fargo Bank encouraged and extensively carried out are to be blamed for this outcome. Which of the following statements, if true, would weaken this claim? a. The organization used substantial financial rewards to motivate employees to meet sales targets. b. The organization revised its incentive plans to include contributions of employees apart from meeting sales targets. c. The organization focused on cross-selling as the sole revenue-earning activity. d. The organization's district managers met with branch managers and employees multiple times each day to track their sales progress.Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changes
- By utilizing a differentiation strategy, JetBlue has been able to ensure that their performance was not influenced by challenges to their reputation. True False Describe the profit potential for the following industry: High entry barriers, suppliers and buyers have low power, there is a low threat from substitute products. High LowDirections: Read each statement carefully. In a separate sheet of paper, write TRUE if the statement is correct and FALSE if the statement does not fit the description 1. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention 2. Customer database information is also used in customer segmentation and profiling 3. An intimate knowledge and understanding of customer needs and wants can lead to ineffective customer service that can result in long-term customer loyalty. 4. Acquiring and keeping customers is the end goal of businesses because customers create demand. 5. Maintaining high levels of customer service quality may be simple due to variability of services. 6. Customer's lifetime value involves activities designed to enhance customer satisfaction, or the perception that a product has met or exceeded expectations. 7. Customer Relationship Management can take on many forms-salesperson assistance, product delivery, technical…3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved. Only typing answer Please explain step by step
- The management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer. Note: please don’t repeat answer, the 1st answer was not helpfulPost a paper of at least 1,000 words to cover the following: My firm is DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategy1. Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified the new people’s deficient skills as the problem and recommended that more training be provided for them. What errors in interpretation do you see in Jim’s report? 2. You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan the headings for this report and explain why you’d organize the information this way.
- Step 1: You are a salesperson trying to sell a product at a store or kiosk and you are met with the following objectives lack of budget - “It’s a bit expensive though” Step 2: Use the Specialized Method substitution to address the objection Substitution: Sometimes a customer is looking for a specific brand or model of a product that you do not carry. Or maybe the customer does not like the product you show. In any of those cases, you may want to use the substitution method, which involves recommending a different product that would still satisfy the customer's needs . Assume a customer says, "I don't like the way this dress looks on me" In this case , you may want to suggest a different style that is more becoming on your customer. Step 3: 1) What objection are you facing as a salesperson ? 2) What method are you using for answering the objection ? 3) Write out a short script of you (salesperson) and the prospect(buyer) of how that interaction would occur.D What kind of change would NOT constitute a pivot? Group of answer choices Modifying the target customer set Modifying the product features and value proposition Changing the go-to-market plan Selling the business E.The MVP is the simplest possible offering required to disprove a hypothesis. Group of answer choices True False20Which of the following represents good marketing? Trying to sell goods or services which do not offer any value to customers Offering value to customers at the expense of profit for the company Yielding a positive value for the consumer and a profitable transaction for the company Making an offering that encourages poor choices so consumers will buy again Focusing on production because increased supply will drive up demand 21Typically once a company has decided what business it is in and expressed that in a mission statement, the firm then develops a _____ Question 21 options: logo marketing plan vision corporate strategy brand name 22ead time is closely related to: Question 22 options: promotional pricing communications demand forecasting marketing mix implementation distribution sourcing forecasting