Total Fixed Cost Variable Cost Period Cost for the Period per Unit Months 0-6 Design costs $600,000 $1,600,000 Months 7–12 Production $100 per unit Marketing $1,200,000 S 12 per unit $ 80 per unit Distribution $250,000 Months 13-36 Production $6,000,000 Marketing $2,800,000 $ 10 per unit $ 75 per unit Distribution $800,000 Production Months 37-42 $1,000,000 Marketing $550,000 $ 9 per unit Distribution $150,000 Ignore the time value of money. 1. If Arnold prices the sweepers at $400 each, how much operating income will the company make over the product's life cycle? What is the operating income per unit? 2. Excluding the initial product design costs, what is the operating income in each of the three sales phases of the product's life cycle, assuming the price stays at $400? 3. How would you explain the change in budgeted operating income over the producť's life cycle? What other factors does the company need to consider before developing the new vacuum sweeper? 4. Arnold is concerned about the operating income it will report in the first sales phase. It is considering pricing the vacuum sweeper at S450 for the first 6 months and decreasing the price to S400 thereafter. With this pricing strategy, Arnold expects to sell 10,000 units instead of 12,000 units in the first 6 months, and the same number of units for the remaining life cycle. Assuming the same cost structure given in the problem, which pricing strategy would you recommend? Explain. Required

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter6: Cost-volume-profit Analysis

Section: Chapter Questions

Problem 2BE: Contribution margin Waite Company sells 250,000 units at 120 per unit. Variable costs are 78 per...

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Life-cycle budgeting and costing. Arnold Manufacturing, Inc., plans to develop a new industrialpowered vacuum cleaner for household use that runs exclusively on rechargeable batteries. The product will take 6 months to design and test. The company expects the vacuum sweeper to sell 12,000 units during the first 6 months of sales; 24,000 units per year over the following 2 years; and 10,000 units over the final 6 months of the product’s life cycle. The company expects the following costs:

Total Fixed Cost
Variable Cost
Period
Cost
for the Period
per Unit
Months 0-6
Design costs
$600,000
$1,600,000
Months 7–12
Production
$100 per unit
Marketing
$1,200,000
S 12 per unit
$ 80 per unit
Distribution
$250,000
Months 13-36
Production
$6,000,000
Marketing
$2,800,000
$ 10 per unit
$ 75 per unit
Distribution
$800,000
Production
Months 37-42
$1,000,000
Marketing
$550,000
$ 9 per unit
Distribution
$150,000

Ignore the time value of money.
1. If Arnold prices the sweepers at $400 each, how much operating income will the company make over
the product's life cycle? What is the operating income per unit?
2. Excluding the initial product design costs, what is the operating income in each of the three sales
phases of the product's life cycle, assuming the price stays at $400?
3. How would you explain the change in budgeted operating income over the producť's life cycle? What
other factors does the company need to consider before developing the new vacuum sweeper?
4. Arnold is concerned about the operating income it will report in the first sales phase. It is considering
pricing the vacuum sweeper at S450 for the first 6 months and decreasing the price to S400 thereafter.
With this pricing strategy, Arnold expects to sell 10,000 units instead of 12,000 units in the first 6 months,
and the same number of units for the remaining life cycle. Assuming the same cost structure given in
the problem, which pricing strategy would you recommend? Explain.
Required

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