True or False? The core product is a form of product that consisits of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparations and home repairs. Demographics are the statistics of human populations Generation X comprises the most commercially influential demographic group in history.

Which of the following IMC tools involves building up a good corporate image and handling unfavorable stories and events?     sales promotion     direct and digital marketing     public relations     advertising     personal selling

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…

4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000   What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.

Marketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customers

In your bar you find you had the following sales. Use this information to find your average value per ounce and your value for 15 1 L bottles sold. Drink Mint Julep Bourbon Shot Number Sold 25 95 Primary Spirit Volume in Oz 12 1.5 Drink Price $6.50 $3.00

The main aim of modern marketing is to: Select one: O a. Make products to earn maximum profits O b. Aggressively sell products to customers c. Earn profit through customer satisfaction O d. Focus on the features of the product

Do customers ask different types of questions with regard to products (warranties, guarantees, etc.) when they have construction done, or are these questions more similar to the questions consumers ask when purchasing expensive consumer goods (cars, computers, etc.)?

How does the exponential smoothingtechnique forecast sales?

Asian consumers are mostly concerned about functional and monetary risk, rather than social risk when purchasing products. True False