Which of the following products most likely falls on the farthest end of the intangibility extreme of the tangibility spectrum?Which of the following best describes how intelligentis used in contemporary communication?Multiple ChoiceO Using artificial intelligence to determine the most practical outcomes to a problemOOO Using artificial intelligence to enhance the communication experiencean Uber Eats deliveryO The ability to allow artificial intelligence to modify your writing and design experienceO The ability to use artificial intelligence to make devices smaller and more portablecream and sugar for coffeeess a company's informationartificial intelligence toa foreign-language lessona tailored suita meal received from a waiter

A company's tangible assets are typically physical assets or property, like computer equipment.The…

Answered: used in contemp Choice Using artificial…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Which of the following is true of informal communication? a. It is directed toward accomplishing the goals of the organization. b. It is directed toward meeting people’s individual needs. c. It is typically used only for lateral communication. d. It is typically used by top management but not by employees. Which of the following is true of informal communication? a. It is directed toward accomplishing the goals of the organization. b. It is directed toward meeting people’s individual needs. c. It is typically used only for lateral communication. d. It is typically used by top management but not by employees.
Which of the following statements is not correct? a. In the era of technology and internet, companies often collapse in combinirig communication channels to deliver a clear and consistent message. b. To have a consistent and clear message delivered by company, messages should be prepared by different departments of company. c. Coordination between ditferent groups or dvisions in company leads to a more consistent and clearer message to be delivered to customers. d Diverping messagis from different sourtes of media may cause contused customers
3.Since the beginning of the Covid-19 outbreak in the Sultanate on February 24, 2020, organizations in the public and private sector where under a lot of pressure to maintain effective communication with different stakeholder groups. The main key to successful communication during these difficult times is: * A.implementing the indirect approach in messages. B.following the AIDA model to persuade stakeholders to comply. C.having a crisis management plan in place. D.providing constant updates on the status of commercial transactions. E.conducting employee performance reviews to maximize productivity.
Select which of the following is not a feature of email communication. a. It is an ideal tool to transfer original documents at very less cost b. It is an ideal tool to save information for future reference c. It is an ideal tool to transmit confidential information d. It is an ideal tool to deal with time and distance barrier of communication
The most reliable mode for complex and lengthy communications is ________________. a. None of the options b. Written communication c. Non-verbal communication d. Oral communication
comment on: Framing is an essential craft in communication that involves deliberately shaping and presenting messages to influence perceptions, opinions, and attitudes. Effective framing in communication is a strategic skill that involves carefully selecting and presenting information to align with the desired outcome or message. In sales we call this messaging or marketing. We find ways to utilize words to show a problem and need, in turn providing a solution to that need with the product we are selling. As a sales professional, I utilize framing techniques to emphasize the benefits and value of a product or service, creating a favorable perception in customers' minds. Framing is not limited to sales professionals but applies to all communication efforts. However, that is only sometimes true as people like Martin Luther King and Ronald Reagan spent time crafting their messages and framing them in a way that resonated with their audiences. Framing is a strategic process in…
People will receive a message only if a. the message has not been encoded by the sender of the message. b. it is a lateral form of communication. c. there is no feedback. d. it comes through a channel they feel comfortable using. Lateral communication occurs when a message is sent to a person a. at a higher level in the organization. b. at the same level in the organization. c. aoutside the organization. d. at a lower level in the organization. Craig is the manager of a company that is opening a new branch of operations in another country. In a meeting set up to inform his employees of this news, he focuses on how this move is going to make the company more profitable but fails to address the employees’ fears for job security. In this case, Craig has communicated ineffectively because he has a. ignored his receivers’ viewpoint. b. encoded his message. c. not eliminated feedback. d. failed to eliminate noise.
Improving Communication at Oakdale Hospital Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process. -Planning -Gathering and collecting -Analyzing and organizing -Choosing a form -Placing and interpreting -Evaluating Read the following business scenario and answer the questions that follow. You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region. Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it…
Improving Communication at Oakdale Hospital Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process. -Planning -Gathering and collecting -Analyzing and organizing -Choosing a form -Placing and interpreting -Evaluating Read the following business scenario and answer the questions that follow. You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region. Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it…
The following statement was included in a letter that went out to all employees of a certain company. "I am introdusing miself as the new Vise President of Marcketing. I have a PhD from Warshington State Univercity in Marcketing." Of the four common purposes of messages discussed in the first step of the communication planning process, which one is most likely not being achieved? Group of answer choices To inform To persuade To convey goodwill To establish credibility All of the above were achieved
19- The content of the communication is called. a. Message b. Jargon c. Media d. Noise
51) Which of the following statements describes communication most accurately? Select one: a. When we experience a misunderstanding, better communication can always solve the problem. b. Honest people will not face ethical challenges as they communicate at work. c. The meaning of every message we send is affected by the communication context. d. Fortunately, if we have hurt someone's feelings by our words, we can erase all bad feelings by apologizing.

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used in contemp Choice Using artificial inte an Uber Eats delive The ability to allow The ability to use cream and sugar fe The a foreign-language