1We know that providing appropriate service quality to the customer for any order fulfillment system is crucial for the firm’s sustainability and profitability. Critically review any situation where you had a positive or negative experience with services of firm in view of  “extended service model.” Hint :As a critical analyst, evaluate their services based onthe “extended service model.”

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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1We know that providing appropriate service quality to the customer for any order fulfillment system is crucial for the firm’s sustainability and profitability. Critically review any situation where you had a positive or negative experience with services of firm in view of  “extended service model.”

Hint :As a critical analyst, evaluate their services based onthe “extended service model.”

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